AVVY.PRO is a professionalism platform designed and developed by the team at Standpoint.
They recognized a chasm between the information made available to lawyers, and effectively getting it into practice.

AVVY is a tool that bridges that chasm for both legal regulators and the lawyers they support.

The platform uses a professional self-assessment as the foundation for deeper engagement with lawyers and helps them create a personal, continuous system of professionalism.

Do self-assessments improve professional performance and reduce complaints against lawyers?

There is mounting evidence to suggest that the answer is ‘yes.’ We’ve analyzed available reports and data from legal regulators from around the world, and the overwhelming indication is that professionals with increased self-awareness — the outcome of a well structured self-assessment process — make greater efforts to track and improve the gaps they discover in their professional performance.

Increased professional self-awareness provides many other benefits, including:

  • Avoiding pitfalls and improving competitive advantage, by leveraging objective feedback on strengths and weaknesses.
  • Better decision-making skills. Knowing who you are as a professional leads to stronger intuition, better judgement, and to increased confidence in decisions.
  • Lower stress.┬áIt’s difficult to cope with poor results when you don’t understand what causes them.
  • Stronger motivation. Professional self-awareness is empowering, because knowing where you are and where you want to be, and by seeing a pathway to get there, makes all the difference in staying focused and motivated.


AVVY.PRO is a hub for professional improvement.

Lawyers benefit from the process of self-reflection and the insights gleaned from their personal assessment report. These insights are used to promote focus on the performance gaps in most need of help. Self-assessing is a continuous process and not a single event. Lawyers can return to their assessment in 6 months or a year and re-do sections to see if they’ve improved or identified emerging trends of concern.

Regulators and non-unified bar associations benefit from unbiased, 3rd party insights via anonymized aggregate reporting on the jurisdiction’s lawyers. This reporting provides a valuable perspective of the needs of the profession, and gives CLE and practice support teams the evidence-based support they require to create new programs and resources which target those needs directly.



Providing tools and programs to the lawyers in your jurisdiction has never been easier. AVVY.PRO gives you access to the best available professional resources imbedded in a series of template modules. The modules deliver most of the materials you require for self-assessments and other professionalism programs, all hosted on a secure, state-of-the-art delivery platform.

Regulators and professional associations can customize the templates with localized expertise and resources. This maximizes the utility and relevance of the tools published to your community of lawyers, increasing the likelihood of best practices being incorporated into daily practice.

Programs are published via a single, dedicated link; no PDFs, no Word document attachments. As program materials evolve over time, lawyers always have access to up-to-date material whenever they click the link.

There are two general modes of operation on the platform:

  1. Reactive mode (1:1), for mandatory self-assessments and audits required as a result of a practice review or discipline process, and,
  2. Proactive mode (1:n), for jurisdiction-wide proactive initiatives such as PMBR or other programs where the regulator seeks to better understand the needs of the lawyer population at large.

1:1 deployments are tailored to single, named respondents only, and are based on the nature of the remediation and the specific data required.

Proactive programs published to entire memberships are 100% anonymous, and data collected and reviewed by the individual lawyer is never shared with anyone. Regulators can receive anonymized, aggregated reporting, providing valuable insights into the needs and requirements of the membership at large, to help inform program and resource development.