Those with a rose-tinted view of how organizations and professionals operate might assume that important decisions are only reached after poring through reams of detailed and relevant information.
But the reality is that gut instinct is frequently the dominant decision-making mode in many areas of human activity. For example, it was only in the 1970s that proponents of evidence-based medicine, such as Archie Cochrane and John Wennberg, exposed the life-and-death decisions of medical practitioners as excessively subjective, and insufficiently based on the mass of available research evidence. The personal bias of the practicing…
Matt Sims is the co-founder of Standpoint Decision Support Inc.